IITA STRATEGIC PLAN

Mission

The mission of the International Inbound Travel Association (IITA) is to help inbound operators facilitate travel to the United States through our expertise and partnerships with suppliers.

Vision

Bringing together the resources to deliver the U.S. travel experience to the world.

GOAL AREAS

MEMBER VALUE AND ENGAGEMENT

IITA members receive a high return on investment for their membership by participating in IITA.

Objectives

Enhance IITA benefits with business-driving programs
Improve the buying/selling and product development opportunities among members.
Serve as a catalyst to building travel to non-gateway destinations to expand services to members throughout the country and increase international buyers’ knowledge of the U.S.
Increase high-valued traffic to the IITA web site
Improve readership and responsiveness to Insights newsletter, direct communications and member surveys
Broaden committee participation and increase member volunteerism

EDUCATION

Education will continue to be a priority as a means of keeping members and the industry informed about inbound travel, current and emerging markets, and dynamic business practices.

Objectives
Position IITA as the authority and source of inbound information and education, demonstrating the unique expertise and knowledge base of IITA members.

Summit will be the “go to” event for specialty education on the international inbound travel business.
Expand education program topics to include current and future business practices, markets and trends to keep members informed.

ADVOCACY

IITA is the undisputed authority on the international inbound travel business. We capitalize on our unique strengths and expertise to influence public policy and shape the future of inbound travel for our members.

Objectives

Increase awareness at all levels of government to ensure quality travel experiences.
Maintain a leadership presence with our partners, including the U.S. Travel and Tourism Advisory Board, US Travel Association, and Brand USA.

Engage members, particularly inbound tour operators, in grassroots advocacy efforts to amplify our collective voice with government entities.